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Client: fielo
Project: Logo redesign & brand overhaul
Due to the niche nature of fielo's business, the company needed a flexible library of clip art which would allow users to convey a variety of specific concepts on an as-needed basis for which standard clip art was typically insufficient.
fielo's business involves streamlining the process of handling incentives in a B2B and internal context, so both the logo and a lot of the new branding graphics created utilized a subway map metaphor to show how fielo leads the client through a simplified process of creating and tracking incentives for vendors and employees.
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